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ONE INSTANT

A New Type 100 Packfilm

Story


The legendary film format of packfilm, also known as peel-apart film, was threatened with extinction when Fujifilm announced termination of the world's last instant packfilm production line in spring 2016 (Polaroid ceased production of this film type years ago). Supersense founder Florian Kaps - who previously saved Polaroid film with The Impossible Project - immediately started looking for ways to find a viable future for this medium.

With united forces and outside the box thinking, we managed to develop a completely new approach, just and very precisely based on exactly what we had - and inspired by Edwin H. Land's quote "Any problem can be solved using the materials in the room". We are proud to introduce you to ONE INSTANT - not a classic packfilm, not even daring to compete with the classic film legends of packfilm history, but a next generation instant film, based on a new, radical concept, designed to be used in ALL these thousands of legendary classic type 100 packfilm cameras out there.

ONE INSTANT is based on a new, radical concept. It's not a classic packfilm but a next generation type 100 instant film that doesn't even dare to compete with the classic film legends of packfilm history. Let us take you through the main differences and innovations between the past and the future:

THE CARTRIDGE

Classic

Black plastic cartridge produced in large factories using injection moulding.

One Instant

Eco-friendly paper cartridge, developed and designed by Uwe Mimoun in cooperation with Christiane Menardi , punched and delivered from our German print partners Christian & Cornelius Rüss, hand-assembled in Vienna.

THE CARTRIDGE CONTENTS

Classic

Complex "origami-style" folded system holding 10 negative/positive pairs in one cartridge.

One Instant

Simplified one-shot system designed to scale the production of packfilm for today's demand.

THE ASSEMBLY

Classic

Large packfilm factories worldwide with giant machines, all of them shut down and scrapped after Polaroid and Fujifilm decided to end packfilm production.

One Instant

Manually assembled at our manufactory in Vienna, consisting of a darkroom for all production steps that need darkness (mainly the insertion of the negative into the lightproof paper cartridge), a daylight assembly room and an all analog printshop for production of our hand-made packaging.

THE BOXING

Classic

The history of packfilm boxing saw many design classics, created by legendary designers such as our friend Paul Giambarba.

One Instant

We deliver our sealed film in a hand-crafted, high quality cardboard box, beautifully designed by Annamaria Tatu, paying tribute to the history of packfilm whilst striving for a new freshness. Above and beyond, our packaging boxes are suited both for storage as well as for presentation - as they're simply too gorgeous to end up in the trash.

THE COMPATIBILITY

Classic

Designed to be used in all legendary classic type 100 packfilm cameras.

One Instant

See Classic.

The Making Of
One Instant


COUNTER OF PACKFILM PRODUCED

Number of One Instant single cartridges hand-manufactured at our manufactory as of December 2nd, 2019

Note that this counter is being manually updated.

36.8%
of 18.306 cartridges (Kickstarter orders) produced

SHIPPING INFORMATION

Kickstarter Pre-Orders
will be fulfilled one reward tier after the other, starting in September 2019. For all details and insights, please stay tuned to Chris' Kickstarter Updates. Please don't send us any shipping address updates via E-Mail - you will receive official Kickstarter surveys closely to the date of dispatch to make sure you can provide your current address.

Online Shop Pre-Orders
will start shipping once all Kickstarter Pre-orders have been shipped, presumably in June 2020. Stay tuned to our counter to shorten the wait. If you have any question about your order, please write an e-mail to service@supersense.com.

All ONE INSTANT components - except the film, paper & pods - which are being provided by 20x24 Studio and cut for us by AGFA - are manufactured and assembled manually by our small team in our petite packfilm manufactory in Vienna. Not including many of the preparatory and finishing steps, it takes one individual approximately 10 minutes to produce a single ONE INSTANT cartridge.

THE PAPER CARTRIDGE

... consists of 3 distinct parts: the positive envelope, the negative envelope, and the cap. The positive envelope is built from a 1mm thick black paper board and makes up the bulk of the cartridge design. The negative envelope and cap are made from a carefully selected 135g virgin-pulp black paper with excellent optical density relative to its thickness. The negative envelope is a carefully designed folded paper system which protects the film from light and houses the darkslide. It is attached to the positive envelope, and the cap holds the whole system together and provides the final seal against light after loading cartridges with film. Once these paper materials are in hand, the raw stock must be cut down into smaller sheets for die-cutting on the printing press. This is done with carefully designed steel-rule-dies, which cut out the parts and also introduce the necessary creases for folding. Additionally, the positive envelope die has a brass embossing plate for the One Instant (OI) logo. A special die is required for each part, although the negative envelope and cap are cut in tandem. Once these paper parts have been die-cut by the SUPERSENSE print shop, the cut parts must be individually separated from the waste material and the parts carefully stacked for future use. We call this processing 'shucking'.

Now that we have the parts necessary to produce the paper cartridge, we deliver these to our partners at the OPUS Werkstätte, which we chose for their experience and skill in producing a wide variety of paper products. They are helping us to complete the first phase Kickstarter fulfillment as quickly as possible, and their task is to fold the complicated parts into their necessary configuration and use adhesive tapes to properly assemble the components. They have the ability to produce over 600 cartridges per week, and it takes approximately 5 minutes to produce each. Parts delivered to and prepared by OPUS are picked up weekly by bike (6km round-trip).

THE PROCESSING INSERT

.... consists of 8 distinct parts and a number of different adhesives tapes. Before manufacturing the 8 parts we need to take care of ordering and shipping of P7 film from 20x24 Studio Agfa and finally Vienna as well as ordering and stocking of many special papers, films and adhesive tapes in order to facilitate production

THE POSITIVE SUB-ASSEMBLY

... consists of the P7 positive receiver paper (cut by AGFA), the positive puller, the goo trap, the rails, and the trap spacers. The positive sub-assembly has some of the most critical components, as well as the ones requiring the most tedious preparation beforehand. Once all parts are prepared, the positive sub-assembly can be assembled by the OI team members. A positive puller and goo trap are placed in an assembly jig, the release liner is removed and the low-tack adhesive is exposed, allowing the positive paper to be adhered. Then the trap spacers are carefully applied with tweezers, followed by the placement of the rails. All adhesives are then thoroughly burnished to ensure good adhesion. A crucial fold is then introduced in the positive puller and these parts are completed and stacked. Each employee has a specially designated colored pencil, and a small mark is made on the back-side of the positive paper for quality control purposes.

THE POSITIVE PULLER

... will ultimately connect to the negative puller, and as its name suggests will be responsible for tugging the positive sub-assembly through the rollers when the time comes for processing. The positive puller attaches to the leading edge of the positive paper and the goo trap to the trailing edge. These parts must be cleanly removed from the face of the positive paper after processing, and so are attached with a special double-sided tape with one side having a low-tack adhesive. The positive puller and trap are produced together in a single die-cut that makes 12 parts simultaneously (enough for 6 units), however a great deal of preparation goes into simply producing the stock material for this part. It begins with this thin black parchment being cut into the right size en masse. Then individual sheets of paper are placed in a specially made jig to facilitate the very accurate placement of a special double-sided tape. The placement is critical, since 12 individual parts must be die-cut from this stock material. This tape has one side with a permanent adhesive, which is stuck to the black parchment, while the other side has a much lower tack to allow for easy removal later on the print surface. But for now, this low-tack side is protected under a release liner, which will allow the stock material to be prepared ahead of time, stacked, die-cut, shucked, and then stacked again for utilization during production of the individual positive sub-assemblies.

THE GOO TRAP

... 's purpose is to catch the excess processing chemistry after it is spread between the negative and the positive by the rollers. In order to do this, we need trap spacers, which are small pieces of thick paper attached to the trap, which at the end of its journey will spread the rollers and allow any excess chemistry to stay on the trap and not in the camera. Trap spacers are made on a laser cutter. Their preparation begins by taking a sheet of black board and covering it with a layer of double-sided adhesive, without a release liner. This is then laid face up into the laser cutter and a grid pattern is cut through both the adhesive and the board. The cut board is then carefully removed from the laser cutter and a release liner applied to the sticky surface. Once adequately adhered to the release liner, you are left with many small (~ 4mm x 10mm) rectangles nicely adhered to a release liner which can be easily picked up for use in production. One laser cutter run can produce about 1,000 trap spacers; enough for 500 units.

THE RAILS

... are perhaps the most critical and difficult component to manufacture in the ONE INSTANT system. They are deceptively simple, but their thickness is absolutely critical to not only produce the right image characteristics, but also in producing even and complete coverage of the processing goo, without having so much excess that the goo trap is overwhelmed. This is made more difficult by the fact that the adhesive must be easily removable from the surface of the print after processing. There is a very limited selection of double-sided adhesive tapes with this property, and even fewer thickness options. Luckily, we have identified a tape and a film material that, in tandem, do the job. To make the rails, large strips of film are cut in-house from a very large master roll (1km2) of black PET film, which are then cut into smaller sheets, and then covered in double-sided adhesive tape (which also has a release liner on the low-tack side). Once these sheets are prepared, the thin rail strips (4mm x 126mm) can be cut on the laser cutter. This is achieved by a carefully controlled cutting power which penetrates the film and adhesive, but not the release liner.

THE NEGATIVE PULLER

... is made of the same black PET film that the rails are made of, and is the part which will ultimately pull the entire processing assembly through the rollers after taking a picture. The negative puller is also die-cut in house; which involves cutting down film roll stock stock into sheets, delivering to the print shop, and ultimately shucking/stacking. Another special assembly gig is used here. The negative puller is placed into the jig and the positive-sub assembly is attached with a strip of black adhesive tape. This black adhesive tape also requires its own preparatory steps of stock material cutting and die-cutting.

ADHERING THE POD

... once the positive sub-assembly is attached to the negative puller, the pod can now be adhered using a double-sided tape. The pods come to us in 20″ strips, with heat-sealed segments every 85mm. These must be trimmed down to individual pods by hand with scissors. Once the pod is attached, a colored pencil mark is made on it for quality control. The last step is to put one last piece of black tape on the negative puller. This tape is for the negative film, which will be attached later in the darkroom. A strip of release liner is placed over the adhesive to cover the adhesive until needed. Completed processing assemblies are hung on rods (thanks to a small hole in the negative puller), which allows easy transportation from the manufactory to the darkroom.

THE DARKSLIDE

Before processing assemblies can be transferred to the darkroom, the paper cartridges must be prepared for loading. This requires the insertion of the all-important darkslide, which is a sheet of black PET film that protects the film from exposure during handling in the light. The darkslide requires preparation identical to the negative puller, but with an additional adhesion step, since the darkslide includes a tiny light protection clip, which will ultimately make the paper cartridge as light-proof as possible. Adhering this small clip requires another special assembly jig, an additional piece of black tape (and a different size at that, requiring an additional die-cut), and yet another assembly step. Once darkslides have had their clip attached, these can be inserted into the paper cartridges in preparation for the darkroom loading steps.

WORKING IN THE DARKROOM

Now, cartridges and processing assemblies are taken into the darkroom, where workers must don infrared goggles and work in a room illuminated only by infrared light. The film is sensitive to all visible light and therefore extreme care is taken to avoid accidental exposure! The first step is to place the processing insert into an assembly jig, and take a sheet of Polaroid P7 negative film (cut by AGFA) and attach it to the piece of black tape previously prepared for this purpose. These assemblies are then hung again, and can be stored in a light-proof storage closet until time for loading. For final loading, workers must take the completed processing assemblies, fold them in the specialized manner required for the proper functioning of OI, and insert them into the cartridges. Once inserted, the paper caps are put on, and a black circular sticker is used to finally secure the cartridges. These are carefully stacked in boxes. OI cartridges are packed in light-proof bags, and wrapped in a sling to facilitate handling. Three cartridges are slung together and bagged.

THE BOX

Once bagged, the ONE INSTANT film can be boxed. The outer packaging is being die-cut and printed in our own letterpress workshop. This is no mean feat, and it requires quite a number of steps to complete. First the cardboard blanks must be stamped with dies, cutting out the shape, as well as introducing the scores along which the box can be folded. Next, the die-cut blanks are run through the printing-press a second time, and printed. Mind you, both the dies and the printing blocks are different for the top and bottom of the box. After the top and bottom are cut, scored and printed, they must be pre-folded into shape and then run through our corner-stapling machine. Once bagged, workers in the SUPERSENSE shop insert the bags into the boxes, wrap them in a decorative special-edition Kickstarter sleeve (also printed and folded in our print shot) and finally shipp them out. We utilize all of the excess material produced during our die-cutting to pack the boxes for shipping in an effort to reduce, reuse, and recycle our material wastes.

The only reason why we're able to put all our time, love, energy, resources and passion into the production of ONE INSTANT is based on the amazing support of a fantastic, worldwide community. Starting in 2015 with a petition by Francesco Gasperini, leading to the savepackfilm platform launched and managed by Anne Bowerman, Dave Bias, Jessica Hibbard, Barak Stockler, James Storey and Paul Ravenscroft, making Florian "Doc" Flaps travel to Japan to meet with Fujifilm (unsuccessfully), compelling us to think outside the box, developing the ONE INSTANT system with Uwe Mimoun and Christiane Menardi from KONO film, and finally bringing this vision to reality thanks to all you backers and packfilm lovers out there who vigorously supported our Kickstarter campaign and bringing ONE INSTANT to life.

Team


At the very front of manufacturing ONE INSTANT is our manufactory team, managed, supervised, instructed, entertained and loved by our production manager Chris Holmquist. Everyone in the team has been chosen due to diligent handcraft capabilities, strong and precise hands, a passion for paper, crafting and photography, night vision tools glaring and many more essential tasks without which the manufacturing of our packfilm could not take place.

Backstage, a network of strong, experienced, passionate and powerful partners is working hard to make sure that ONE INSTANT can be produced at all - please click here to meet these Superheroes.

How To


Please find here the basic information on How To use ONE INSTANT peel-apart film:

STORAGE

Store ONE INSTANT cartridges in original bag & box. Refrigeration is recommended only if wrapped in an air-tight container & slowly acclimated when removing from cold. Moisture must be avoided. Do not freeze.

LOADING

Load ONE INSTANT cartridges in lowest available light. Don't tug DARKSLIDE or PROCESSING TAB while handling. Insert cartridge into camera back and ensure it's seated properly. Partially close camera back to thread PROCESSING TAB between rollers. Don't pull beyond notches. Close camera back & allow DARKSLIDE to fall in place.

SHOOTING

Remove DARKSLIDE by pulling firmly; expose.

PROCESSING

The PROCESSING TAB should be centered & pulled straight. Standard processing time is 3'. Clean goo from rollers while waiting. When ready, peel FILM & PRINT apart. Carefully separate PRINT & discard remnants. Keep paper cartridge. It makes an excellent holder for drying PRINTS & can be used later for display; it is also fully recyclable!

Video Tutorials


F A Q


For your convenience, we host a FAQ, featuring questions coming up through your experience with ONE INSTANT, and making our answers accessible for anyone else who might experience the same question marks. Dealing with a totally new product with very little customer experience, please help us to update and expand this informative section by sending any questions to techsupport@one-instant.com.

WHICH CAMERAS CAN BE LOADED WITH ONE INSTANT?

Basically ONE INSTANT is compatible with ALL TYPE 100 PACKFILM CAMERAS. So all cameras that have been designed for Polaroid Type 100 film like the 669, 690, 667, 650,.. as well as the Fuji FP Series like FP 3000, FP 100,.... Please visit the famous LANDLIST if you are not sure if your camera is a type 100 camera.

HOW DO I SET ISO 100 ON MY OLD LAND CAMERA?

We recommend shooting ONE INSTANT at ISO 100, but many old Land cameras don't have a setting for this speed. To get around this, simply set the speed dial to 150 and then turn the exposure dial about 3 clicks towards lighten. Alternatively, you can set the speed dial to 75 and turn the other dial towards darken. Take a picture of a scene with even lighting and adjust if necessary.

WILL IT BE POSSIBLE TO BLEACH THE P7 ONE INSTANT NEGATIVE?

No, that was just a Fuji quirk. Polaroid negative is carbon black polyester, impermeable for the ages.

SOMETHING WENT HORRIBLY WRONG WITH MY CARTRIDGE....?

Did you do everything according to the instructions on the box and the video tutorial? Did you put the processing tab between the rollers? Has your camera worked with other pack-film formats successfully before? Sounds like we need to investigate… please contact us with as much information (and pictures) as possible at techsupport@one-instant.com.

WHY IS ONE INSTANT SO EXPENSIVE? WILL IT EVER GET CHEAPER?

Producing ONE INSTANT is really expensive: we are hand-crafting each and every single component of every cartridge at our d manufactory - no machines involved, but crazy much work and time that run into every single shot. Not including many of the preparatory and finishing steps, it takes a single individual approximately 10 minutes to produce a single ONE INSTANT shot.
That said, we do of course want to reduce the price whenever we can carefully optimize production to reduce our costs, but this will only be possible to happen once we know the constant demand for packfilm and can optimize production accordingly.

WHAT HAPPENS WHEN ALL THE AMAZING P7 MATERIAL WILL BE USED UP?

The P7 ONE INSTANT edition is just the very first material we plan to load our new paper cartridges with: we have several super promising potential partners who can supply us with breathtaking photo-sensitive materials in the very near future. (Please read update #1 for more details).

TROUBLESHOOTING


incomplete coverage

Why is my image coverage incomplete?

ONE INSTANT has done its best to hack the instant peel-apart system, but the reality is that many of the components were never intended to be used in a pack-film configuration. Namely the pods, which were designed for the legendary 20x24” Polaroid cameras. That being said, with a trusted camera you should get consistently good coverage. Small variations will always exist from pod to pod, and different cameras will also introduce variability, depending primarily on the condition of the rollers, the spring tension, and their cleanliness. If you have consistent problems, you might have roller issues (or very bad luck with pods).

faulty exposure

My photo appears to have been exposed to light - what happened?

Being a paper cartridge, ONE INSTANT is not light-proof so much as it is light-resistant. Always store the film packs in the black bag until shooting, and load them in the lowest available light. Also, be very careful that you do not accidentally pull out the darkslide while handling. If you continue to have problems, make sure that your camera is completely closed and its light seals are in good condition.

image layer peeled off

When removing the adhesive parts from my print, some of the image layer peeled off with the tape; how can I avoid this?

We tried to strike a balance between finding adhesives that will reliably stick to the surface of the print, but which can also be cleanly removed. Still, it needs some extra caution for removing them - they can sometimes peel off some of the image layer or even tear the paper. This can be avoided by carefully and slowly peeling off the adhesive parts at a low (oblique) angle. To put it another way, peel back the adhesives instead of ripping them straight off.

splotchy image

Why is my image splotchy and with colors?

Roller cleanliness can have a surprisingly dramatic effect on overall image quality, and even if they appear to be clean, having dried goo on the roller axles will often introduce strange colors, mottling, and splotchiness. Whenever faced with nagging image issues, start by thoroughly cleaning your rollers.
Learning how to safely take apart the roller mechanism and thoroughly cleaning is an important task to learn for any pack-film camera owner. Be careful, work slowly, and consult online guides if you have your doubts. We recommend this video by AwesomeCameras.

white spots

Why are there are tiny white dots on my photo?

This can be caused by pulling out the processing tab too quickly, introducing bubbles into the processing goo. There’s no advantage to pulling too quickly (or slowly for that matter). The best strategy is to pull straight, with the processing tab centered, in one fluid motion, at a moderate speed.

weird image

The black paper connected to the print is wrinkled/folded/broken and there was no good contact between negative & print, resulting in a very weird image; what happened?

If the processing tab is not pulled out straight and centered, the processing insert can catch on the roller mechanism and come out of the camera damaged or badly aligned. This will result in poor contact and registration between the negative & print (but often quite interesting results!). Best practice is to set the camera down flat on its back and pull the processing tab out as straight and as centered as possible.

roller cleaning

Why is there goo in my camera?

A small amount of processing goo in your rollers after taking a photo is nearly inevitable. You should wipe your rollers clean after every shot. A dry paper towel is usually sufficient, but alcohol wipes or a wet rag can be useful for more thorough cleanups.
NOTE: The processing goo is highly alkaline and prolonged contact can cause skin irritation. Always wash thoroughly with water after contact. DO NOT GET IN EYES. Consult original box for more extensive warning information.

Something went horribly wrong with my cartridge...?

Did you do everything according to the instructions on the box and the video tutorial? Did you put the processing tab between the rollers? Has your camera worked with other pack-film formats successfully before? Sounds like we need to investigate… please contact us with as much information (and pictures) as possible at techsupport@one-instant.com.

Contact


Please contact us by sending an E-Mail to techsupport@one-instant.com

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