"It's not that we need new ideas,
but we need to stop having old ideas."
Edwin H. Land
ONE INSTANT is based on a new, radical concept. It's not a classic packfilm but a next generation type 100 instant film that doesn't even dare to compete with the classic film legends of packfilm history. Let us take you through the main differences and innovations between the past and the future:
Black plastic cartridge produced in large factories using injection moulding.
Eco-friendly paper cartridge, developed and designed by Uwe Mimoun in cooperation with Christiane Menardi , punched and delivered from our German print partners Christian & Cornelius Rüss, hand-assembled in Vienna.
Complex "origami-style" folded system holding 10 negative/positive pairs in one cartridge.
Simplified one-shot system designed to scale the production of packfilm for today's demand.
Large packfilm factories worldwide with giant machines, all of them shut down and scrapped after Polaroid and Fujifilm decided to end packfilm production.
Manually assembled at our manufactory in Vienna, consisting of a darkroom for all production steps that need darkness (mainly the insertion of the negative into the lightproof paper cartridge), a daylight assembly room and an all analog printshop for production of our hand-made packaging.
The history of packfilm boxing saw many design classics, created by legendary designers such as our friend Paul Giambarba.
We deliver our sealed film in a hand-crafted, high quality cardboard box, beautifully designed by Annamaria Tatu, paying tribute to the history of packfilm whilst striving for a new freshness. Above and beyond, our packaging boxes are suited both for storage as well as for presentation - as they're simply too gorgeous to end up in the trash.
Designed to be used in all legendary classic type 100 packfilm cameras.
See Classic.
Key for us to start our hand-crafted production of ONE INSTANT is a worldwide team of analog packfilm experts and lovers.
Based in VIENNA, the current ONE INSTANT team consists of Uwe Mimoun, (inventor and photographic secrets experts), Christiane Menardi (cartridge system developer), Chris Holmquist (manufactory and production manager), Annamaria and Emanuel Tatu (packaging creators), Florian "Doc" Kaps (founder father and visionary) and Marlene Kelnreiter (communications and overview).
Based in ASHLAND, the team of the 20x24 Studio headquarter supplies not only best instant packfilm material ever produced (the legendary Polaroid P7) but also produce and mix a freshly synthesized ONE INSTANT reagent. Their team involves John Reuter (instant film expert and photographer), Ted McLelland (chemist) and Nafis Azad (engineer).
To learn more about these PACKFILM SUPERHEROES please click here
Bringing a new type 100 peel-apart film back is a united effort, and our plans to produce these films have only been turned into reality by all the supporters of our successful Kickstarter campaign, launched in December 2018. 2,023 backers pledged € 219,052 to help bring this project to life, and therewith exceeding our wildest dreams and goal of € 177,000 - THANKS TO ALL OUR KICKSTARTER SUPPORTERS!
To take a look at our Kickstarter campaign please click here
NEW ONE INSTANT PRE-ORDER
PACKFILM CAMERAS
CLASSIC PACKFILM
We're proud to serve you being the only shop worldwide dedicated to packfilm. Not only can you already pre-order our upcoming ONE INSTANT film (launching this summer 2019) but also find a selection of carefully refurbished cameras, accessories and everything else that will make your packfilm heart beat faster.
