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ONE INSTANT

A New Type 100 Packfilm

logo

"It's not that we need new ideas,
but we need to stop having old ideas."

Edwin H. Land

concept


ONE INSTANT is based on a new, radical concept. It's not a classic packfilm but a next generation type 100 instant film that doesn't even dare to compete with the classic film legends of packfilm history. Let us take you through the main differences and innovations between the past and the future:

THE CARTRIDGE

Classic

Black plastic cartridge produced in large factories using injection moulding.

One Instant

Eco-friendly paper cartridge, developed and designed by Uwe Mimoun in cooperation with Christiane Menardi , punched and delivered from our German print partners Christian & Cornelius Rüss, hand-assembled in Vienna.

THE CARTRIDGE CONTENTS

Classic

Complex "origami-style" folded system holding 10 negative/positive pairs in one cartridge.

One Instant

Simplified one-shot system designed to scale the production of packfilm for today's demand.

THE ASSEMBLY

Classic

Large packfilm factories worldwide with giant machines, all of them shut down and scrapped after Polaroid and Fujifilm decided to end packfilm production.

One Instant

Manually assembled at our manufactory in Vienna, consisting of a darkroom for all production steps that need darkness (mainly the insertion of the negative into the lightproof paper cartridge), a daylight assembly room and an all analog printshop for production of our hand-made packaging.

THE BOXING

Classic

The history of packfilm boxing saw many design classics, created by legendary designers such as our friend Paul Giambarba.

One Instant

We deliver our sealed film in a hand-crafted, high quality cardboard box, beautifully designed by Annamaria Tatu, paying tribute to the history of packfilm whilst striving for a new freshness. Above and beyond, our packaging boxes are suited both for storage as well as for presentation - as they're simply too gorgeous to end up in the trash.

THE COMPATIBILITY

Classic

Designed to be used in all legendary classic type 100 packfilm cameras.

One Instant

See Classic.

team


Key for us to start our hand-crafted production of ONE INSTANT is a worldwide team of analog packfilm experts and lovers.

The Vienna Team

Based in VIENNA, the current ONE INSTANT team consists of Uwe Mimoun, (inventor and photographic secrets experts), Christiane Menardi (cartridge system developer), Chris Holmquist (manufactory and production manager), Annamaria and Emanuel Tatu (packaging creators), Florian "Doc" Kaps (founder father and visionary) and Marlene Kelnreiter (communications and overview).

The Ashland Team

Based in ASHLAND, the team of the 20x24 Studio headquarter supplies not only best instant packfilm material ever produced (the legendary Polaroid P7) but also produce and mix a freshly synthesized ONE INSTANT reagent. Their team involves John Reuter (instant film expert and photographer), Ted McLelland (chemist) and Nafis Azad (engineer).

To learn more about these PACKFILM SUPERHEROES please click here

kickstarter


Bringing a new type 100 peel-apart film back is a united effort, and our plans to produce these films have only been turned into reality by all the supporters of our successful Kickstarter campaign, launched in December 2018. 2,023 backers pledged € 219,052 to help bring this project to life, and therewith exceeding our wildest dreams and goal of € 177,000 - THANKS TO ALL OUR KICKSTARTER SUPPORTERS!

To take a look at our Kickstarter campaign please click here

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NEW ONE INSTANT PRE-ORDER

PACKFILM CAMERAS

CLASSIC PACKFILM

We're proud to serve you being the only shop worldwide dedicated to packfilm. Not only can you already pre-order our upcoming ONE INSTANT film (launching this summer 2019) but also find a selection of carefully refurbished cameras, accessories and everything else that will make your packfilm heart beat faster.