The legendary film format of packfilm, also known as peel-apart film, was threatened with extinction when Fujifilm announced termination of the world's last instant packfilm production line in spring 2016 (Polaroid ceased production of this film type years ago). Supersense founder Florian Kaps - who previously saved Polaroid film with The Impossible Project - immediately started looking for ways to find a viable future for this medium.
With united forces and outside the box thinking, we managed to develop a completely new approach, just and very precisely based on exactly what we had - and inspired by Edwin H. Land's quote "Any problem can be solved using the materials in the room". We are proud to introduce you to ONE INSTANT - not a classic packfilm, not even daring to compete with the classic film legends of packfilm history, but a next generation instant film, based on a new, radical concept, designed to be used in ALL these thousands of legendary classic type 100 packfilm cameras out there.
ONE INSTANT is based on a new, radical concept. It's not a classic packfilm but a next generation type 100 instant film that doesn't even dare to compete with the classic film legends of packfilm history. Let us take you through the main differences and innovations between the past and the future:
Black plastic cartridge produced in large factories using injection moulding.
Eco-friendly paper cartridge, developed and designed by Uwe Mimoun in cooperation with Christiane Menardi , punched and delivered from our German print partners Christian & Cornelius Rüss, hand-assembled in Vienna.
THE CARTRIDGE CONTENTS
Complex "origami-style" folded system holding 10 negative/positive pairs in one cartridge.
Simplified one-shot system designed to scale the production of packfilm for today's demand.
Large packfilm factories worldwide with giant machines, all of them shut down and scrapped after Polaroid and Fujifilm decided to end packfilm production.
Manually assembled at our manufactory in Vienna, consisting of a darkroom for all production steps that need darkness (mainly the insertion of the negative into the lightproof paper cartridge), a daylight assembly room and an all analog printshop for production of our hand-made packaging.
The history of packfilm boxing saw many design classics, created by legendary designers such as our friend Paul Giambarba.
We deliver our sealed film in a hand-crafted, high quality cardboard box, beautifully designed by Annamaria Tatu, paying tribute to the history of packfilm whilst striving for a new freshness. Above and beyond, our packaging boxes are suited both for storage as well as for presentation - as they're simply too gorgeous to end up in the trash.
Designed to be used in all legendary classic type 100 packfilm cameras.